GTCO maintains dominance in financial services at Brand Africa 100 – The Sun Nigeria


By Omodel Adigun

Guarantee Trust Bank Ltd (GTBank), the banking subsidiary of Guaranty Trust Holding Company (GTCO) Plc, has won in four major categories the 12th annual Brand Africa 100: Africa’s Best Brands 2022 ranking of the 100 most admired brands in Africa. The award is a Brand Africa initiative aimed at boosting Africa’s competitiveness and creating a positive image through strong brands.

At the presentation ceremony in Lagos, GTBank recently retained the top spot as Africa’s Most Admired Financial Services Brand, West Africa’s Most Admired Financial Services Brand and Most Admired Financial Services Brand in Nigeria for the second consecutive year. GTBank was also ranked as the most admired Nigerian financial services brand in recognition of its excellent positioning, strength and reach beyond Africa.

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At an inaugural ceremony of the awards ceremony, Mr. Segun Agbaje, Group CEO of GTCO Plc, received the Africa Brand Leadership Excellence award for his pivotal role in inspiring brand-led excellence that stimulates the growth of “Made in Africa” ​​brands. and business and its longstanding contributions to the financial services industry.

Agbaje led GTBank through a decade of unprecedented growth and now oversees the holding company. The Group recently completed the acquisition of key businesses in fund management and retirement under the name Guaranty Trust Fund Managers Ltd and Guaranty Trust Pension Managers Ltd.

Commenting on the awards, Agbaje said, “As a leading financial services company, we are always looking for new ways to meet every customer need and do more to help our customers and communities thrive by creating faster, cheaper, and safer products for people and businesses at every stage of life. The awards are testament to our boundless capacity for innovation and the power of the Guaranty Trust brand to touch and enrich lives as a proudly African and truly international institution.”

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He explained that “As we grow and develop as a group, we remain committed to our founding values ​​which have endeared our brand to millions of people across Africa and beyond, and which continue to drive our financial success. We will leverage synergies within our holding company to drive Africa’s growth and realize our vision of making end-to-end financial services easily accessible to all Africans.

GTCO Plc is a diversified financial services company with over N5.1 trillion in assets, providing a wide range of banking and non-banking financial services in Nigeria, West Africa, East Africa and United Kingdom. The Group’s consistent year-on-year customer growth and delivery of superior value to all stakeholders is underpinned by its strong service culture, world-class corporate governance standards, effective management and its penchant for innovation.

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The Group is rated “B” and “B-/B” by Fitch and S&P Global, respectively, reflecting its long-term stability and reputation as an established franchise with strong asset quality and continued excellent financial performance. .

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