ila Bank collaborates with Arab Financial Services to fund its Blue & Switch credit cards


Manama, Kingdom of Bahrain: With consumer preferences for digital payments growing rapidly, Arab Financial Services (AFS), the leading provider of digital payment solutions and fintech enabler in the Middle East and Africa, has once again collaborated with Bahrain’s first cloud-based digital, mobile-only ila bank, powering new ila Blue and Switch credit cards.

A pioneer in adopting cutting-edge technology, ila Bank’s deep understanding of its clients’ needs is complemented by AFS’s agility to deliver the solutions of choice demanded by clients and end users. The new ila Bank credit cards are designed as part of a seamless banking experience that revolves around customer needs and paves the way for end-to-end digital credit card applications. Isa Bank’s Blue and Switch credit cards offer a world of exciting and premium cardholder benefits, including offers, cash backs, lounge access and more.

Commenting on the collaboration, Samer Soliman, CEO of AFS, said: “AFS continues to work on innovation-driven partnership models to deliver distinctive products to its partners. In this effort, we are thrilled to have partnered with ila Bank to launch ila Blue and Switch credit cards, two of the most rewarding credit cards in their own segment that deliver a convenient, secure and frictionless payment experience. Our collaboration with ila Bank continues to expand AFS ‘product footprint and increase the level of digital banking penetration in Bahrain, while paving the way for a cashless economy.

AFS has partnered with ila Bank since its creation in Bahrain in 2019, supporting it in the co-innovation of payment technologies. Today, AFS successfully deployed ATM activation, debit card processing, and ila Bank mobile application integration and services. The addition of credit card processing to this list marks an important step in the collaboration between the two partners. As a preferred partner of banks, challenger banks, financial institutions, fintechs and other payment players looking to digitally disrupt the traditional financial services model, AFS is committed to providing cutting-edge financial payment solutions and technology-driven to its clients and their customers. -users, while developing the payment methods of tomorrow.

Mohamed Al Maraj, CEO of ila Bank, said, “With the exponential increase in digital payment adoption, consumers expect smart, simple and effortless payment experiences in e-commerce. We have witnessed this in the success of our debit card portfolio proven by the significant increase in online transactions. This paved the way for us to expand our product line, encouraging us to introduce our new credit cards, providing a fully digital user experience. We are delighted to be working with AFS, one of our trusted partners, to continue our efforts to deliver innovative and innovative products that reflect the changing needs of customers.

“With ila Blue and Switch credit cards, we deliver a seamless product that not only offers exclusive benefits and rewards, but also addresses the customer’s need for financial health and security at the epicenter,” added Al Maraj .

Regulated by the Central Bank of Bahrain and majority owned by Bank ABC, AFS offers many revolutionary end-to-end digital payment services and solutions. These cover debit, credit and Islamic card processing, merchant acquisition, financial technology and a suite of cutting-edge value-added services. His dedication to innovation has positioned AFS as a market driving force offering a rich portfolio of payment solutions including popular digital mobile wallets, market leading merchant acquisition services, Bahrain’s premier digital payroll solution. , global contact centers and more. Providing the highest quality payment solutions that businesses trust, AFS has offices and data centers in Bahrain, United Arab Emirates and Oman.


About AFS:

As the brainchild of the MENA banking sector, Arab Financial Services (AFS) exists to empower businesses and consumers by exploring, innovating and investing in superior technologies that help shape the future of financial experiences. . A subsidiary of Bank ABC, AFS is owned by 37 banks and financial institutions and serves more than 60 clients in more than 20 countries. Today, we are the leading digital payment solutions provider and Fintech enabler in the region. Regulated by the Central Bank of Bahrain, our revolutionary end-to-end payment services and solutions cover card processing, merchant acquisition, fintech and a suite of state-of-the-art value-added services. Our dedication to innovation has positioned us as a driving force in the market offering a rich portfolio of payment solutions, including popular digital mobile wallets: bwallet in Bahrain and eFloos in Oman; acquisition services from market-leading merchants; Al Rateb, Bahrain’s premier digital payroll solution; global contact centers and more. Providing the highest quality payment solutions businesses trust, we have been recognized by Mastercard for Fastest Contactless Acquisition Implementation in Bahrain in 2020, as “Leading Payment Solutions Provider MENA 2021 ”by International Business Magazine and as“ The Most Innovative Payment Solutions Provider, 2021 ”by The Global Economic.

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© Press release 2021


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