Integrity Expands Life Insurance Distribution by Partnering with Abernathy Financial Services – InsuranceNewsNet


FloridaNew York-based IMO with a winning pedigree further reinforces Integrity’s mission to innovate life, health and wealth solutions that help Americans get the most out of what life brings

DALLAS, June 1, 2022 /PRNewswire/ — Integrity Marketing GroupLLC (“Integrity”), a leading distributor of life and health insurance and provider of wealth management and retirement planning solutions, today announced the acquisition of Abernathy Financial Servicesan Independent Marketing Organization (“IMO”) based in Fort Walton Beach, Florida. As part of the acquisition, Brent AbernathyPresident of Abernathy Financial Services, will become Managing Partner in Integrity. Financial terms of the transaction were not disclosed.

Abernathy joined the insurance industry after 13 seasons of playing professional baseball. His athletic career also saw him win an Olympic gold medal while representing United States team in the sydney 2000 summer olympics. Applying the corresponding principles of discipline, hard work and resilience he learned during his time in baseball, Abernathy guided the Abernathy Financial Services team with over 10 years of sustained growth and success. The company offers life insurance and financial services products, helping nearly 200,000 Americans each year. In 2021, they have grown to secure more than $130 million as an annual premium paid.

“Brent’s story offers a compelling vision of where persistence and dedication can take you in this industry,” explained Bryan W. Adams, co-founder and CEO of Integrity. “True success in our business comes from having a service-oriented mindset, and Brent and his team truly care about those they serve. Now everyone at Abernathy Financial Services can access Integrity’s industry-leading resources to serve agents, carriers, and customers in a way that can improve the lives of all stakeholders. Brent will save more time to do what he excels at: caring for others and growing his business. We’re always thrilled to partner with strong, forward-looking leaders who are committed to doing things the right way. As an Integrity partner, Brent will continue to succeed well into the future.”

“My years in Major baseball league helped me understand how to create a strong team and what it takes to win, despite the obstacles,” explained Brent AbernathyPresident of Abernathy Financial Services. “As an Integrity Partner, we believe we have joined the best team in the business because we are both committed to changing the lives of customers and agents every day. Integrity will help our agents reach more Americans with a wider range wide range of products, enabling more impactful solutions to be developed. It’s an exciting day for Abernathy Financial Services – I’m confident we’ll knock it out of the park for many years to come.”

Abernathy has the opportunity to connect with Integrity’s Partner Network, a vast group of many industry legends and icons. This diverse collective of leaders strives to innovate and integrate holistic life, health and wealth solutions, empowering agents and advisors to help more Americans prepare for the good days ahead. . Additionally, Integrity partners collaborate on best practices and strategies that optimize insurance and financial services processes.

“Brent is someone who really understands the power of teamwork,” shared Shawn Meaike, President of Family First Life and Managing Partner at Integrity. “He recognizes that to be successful in this business, it’s important to surround yourself with like-minded leaders who share a similar commitment to excellence. And that’s what he gets by joining the Integrity family – a team who is dedicated to building each other up.. Ultimately, he gains a network of peers who are content with nothing less than being their best.

Abernathy Financial Services The team will also improve efficiency and increase productivity by utilizing Integrity’s omnichannel insurtech platform comprised of proprietary resources. These products and systems include in-depth customer relationship management software, systematic data and analytics, and ongoing product development. Integrity’s shared services infrastructure is designed to further streamline business functions, which Abernathy Financial Services improve its growth strategies and reach its full potential. These shared services include People & Culture, Technology & Innovation, Legal & Compliance, and access to a world-class advertising and marketing firm.

In addition, Abernathy Financial Services can now offer its employees true ownership of the company thanks to the Integrity employee share ownership plan.

For more information on Abernathy’ Financial Services partnership with Integrity, watch a video on

About Integrity Marketing Group
Integrity, headquartered in Dallas, Texas, is a leader in the distribution of personal insurance and a provider of innovative solutions for wealth management and retirement planning. Through its network of partners, Integrity helps millions of Americans protect their lives, health and wealth by committing to meet with them wherever they are – in person, by phone and online. Integrity’s advanced technology helps streamline the insurance and financial planning experience for all stakeholders. Additionally, Integrity develops products with carrier partners and markets them through its distribution network of agencies, brokerages and RIAs across the country. Integrity’s approximately 6,000 employees work with more than 450,000 agents and advisors who serve more than 10 million clients each year. In 2022, Integrity will help carriers place more $12 billion new sales and oversees over $20 billion in assets under management and advice through its RIA and broker platforms. For more information, visit

About Abernathy Financial Services
Abernathy Financial Serviceswhose head office is at Fort Walton Beach, Florida, is a life insurance distributor that also offers pension and wealth management solutions to its customers. In 2021, the agency helped provide solutions to nearly 200,000 Americans. Abernathy Financial Services believes in putting clients’ families first and doing everything they can to serve those families in person, by phone or online. With thousands of agents across the country working under the same mission statement and values, the company is committed to providing exceptional service – and looks forward to positively impacting millions of lives at home. coming.

Partnership requests:
Eric Pederson, Vice President of Business Development
Integrity Marketing Group
[email protected]

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THE SOURCE Integrity Marketing Group, LLC


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