Paymob appoints Imane Adel as senior financial services executive to lead global strategy

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Paymob, MENAP’s leading omnichannel payment gateway, has appointed Imane Adel as Executive Vice President of Strategy. Adel will guide Paymob’s vision and strategy as it continues to deliver forward-thinking, sustainable and inclusive financial technology solutions in the region.

Adel brings extensive experience and knowledge of the fintech and payments industry. Prior to joining Paymob, she led Mastercard’s acceptance business in the MENA region and was instrumental in developing strategies to digitize cash-intensive market segments. Adel was a strong driving force behind Mastercard’s vision of a “world beyond cash”. She also developed and executed the strategy for the Microlending & BNPL segment in EEMEA. Prior to his time at Mastercard, Adel also held leadership positions at Yahoo! and Visa.

Based in Cairo, Egypt, Paymob is the largest payments facilitator in North Africa and employs 1,100 team members in the MENAP region. The company launched its operations in Pakistan in 2021.

Its omnichannel gateway offers more than 30 payment methods. It enables more than 120,000 SME merchants to manage and grow their businesses by giving them access to financial services that are not readily available in emerging markets.

“Imane is a great addition to our leadership team,” said Islam Shawky, co-founder and CEO of Paymob. “She is passionate about leading a value-based digital transformation in our region that delivers meaningful financial inclusion and literacy. Driving growth, transparency and value creation across the ecosystem are essential parts of our mission to power SMEs in the digital economy across MENAP,” he added.

“I’m really excited to take on this key role at Paymob after watching the rise of the business up close over the past few years and breaking many boundaries of what’s possible,” Adel said. “I look forward to working with the team to build a better, more inclusive and sustainable digital future.”

Adel holds a Master of Science in Strategic Planning from Edinburgh Business School and a Bachelor of Business Administration from the American University in Cairo.

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