The Belvoir Group, one of the nation’s largest multi-brand real estate franchises, is rebranding to distinguish itself from the Belvoir rental and sales agency brand – and to underscore the growing importance of financial services in the company’s strategy. ‘business.
Belvoir Managing Director, Dorian Gonsalves, said: “As the Belvoir Group continues to grow and integrate new brands, we felt it was important for the Group to have its own distinctive look to allow it to stand out from the brand of the real estate agency Belvoir. We also wanted to make it immediately clear to investors and the media that the Belvoir Group is a multi-brand company, with financial services at the heart of its business strategy.
“The rebranding process included liaising with people across all brands and at all levels of the business via a survey and workshops to help us understand what the Belvoir Group meant to people. We used this information to inform a professional design agency, who came up with the new look and we are delighted with the result.”
He continues: “The Belvoir Group brand is introducing a new font style and navy blue as the new primary color. Belvoir Red is used as an accent color for a shape intended to represent an open door to reflect the new tagline “Opening the Door to Property, Mortgage and Franchising Expertise”.
Gonsalves says the response to the new branding has been “very positive” and the new images feature in the company’s annual report as well as on its website.